2019-11-12 - #086

Inside Feminist Business Practice 

This month our speaker is Petra Kassun-Mutch, Founder and President at Certified B Corp Eve-Volution Inc.  

PK Mutch is a serial social purpose entrepreneur and publisher who is deeply committed to creating a more inclusive, just, human-centered and generative economy through the power of feminist business practice, pedagogy, theory, innovation and entrepreneurship. Her enterprise, Eve-volution Inc (2014) is a lean, networked feminist enterprise advocating for and designing programs that promote equity and inclusion in startup and community-based economic development ecosystems. Her magazine, LiisBeth serves as a convener, capacity builder and voice for the growing, 10,000+ all gender, entrepreneurial feminist community. 

Mutch is also is a certified Feminist Business Model Canvas Master Coach, presented by our member CV Harquail at our January 2018 meeting.  She has also been active in coaching with Ondine Hogeboom and other of our members using the Lean for Flourishing Startups Method, which uses the Flourishing Business Canvas for effective early stage entrepreneurship.  

3 things you will do in this session

  1. Learn about the feminist economy.
  2. Be introduced to beliefs, plus 2-3 of many tools and practices that distinguish feminist enterprises from others
  3. Leave feeling more hopeful about advancing gender equity in our lifetime

As usual, we are meeting on the 2nd Tuesday of the month
  • Date: Tuesday, November 12, 2019 
  • Time: 90 minutes starting  13h30 PDT (UTC-7) / 16h30 EST (UTC-4) / 21h30 BST (UTC+1) / 22h30 CEST (UTC+2) / 05h30 JST (UTC+9 +1 day)

To join the meeting please see the face-to-face and virtual logistics posted to our LinkedIn Group in this post (join the group to access).

The slides presented plus a link to the unedited recording of this meeting are now available via our GoogleDrive in the folder for this months meeting. 

Anyone who joins the LinkedIn forum is considered a member of this group and is welcome to join at the meeting



To introduce her talk, Petra wrote: 

"Gender equality is one of the UN’s 17 Sustainable Development Goals. But how are we doing so far?  While social and political activism are well known parts of the solution, but can entrepreneurs and innovators who care deeply about equality, plus economic and social justice also play a role?

Welcome to the world of entrepreneurial feminism.

Entrepreneurial feminism, developed from social feminism, is a theory that explains how feminist values are enacted through the venture creation and growth process to drive gender equity and equality in economic, political and social realms. Essentially, entrepreneurial feminists enter commercial markets to create financially sustainable organizations and inspire social change, based feminist values such as agency, interindependence, and generosity.  Feminist business practice goes well beyond the basic tenants of the well publicized corporate diversity and inclusion dialogue—practitioners work to leverage feminist theory and thought leadership to model how an enterprise works when guided by a feminist lens.

In this session, participants will learn about the feminist economy, the growing entrepreneurial intersectional feminist community, it’s roots, aims, what feminist leadership and business practice looks like in action, why and be quickly introduced to some of the tools/programs and ideas out there.

If you are a feminist (any gender can be a feminist), and have been wondering how to apply your feminist values at work or in the design and growth of a new venture, this session will provide you with an overview of some of the core themes, tools and conversations happening in the community."

In addition Petra...

Holds an EMBA from the University of Toronto's Rotman School of Management. Mutch is also a co-founding co-producer of the Entrepreneurial Feminist Forum—an educational, collaboration and resilience-crafting conference for entrepreneurial feminists of all genders. Her work was recently recognized in the Canada 150 Women: Conversations with Leaders, Champions and Luminaries book which was published November 2017. Mutch was recognized as one of Canada’s Inspiring 50 women in April 2018.

The link to the recording of the meeting have been posted as a comment to the Linkedin Post about this meeting, along with on-going discussion about the meeting by our members.  A copy of the recording have been  stored in the GoogleDrive folder for this months meeting.

Attendance list was updated at the event to record attendance (if a location is not provided participant was F2F in Toronto)
  • Petra Kassun-Mutch, Founder and President at Eve-Volution Inc.
  • Antony Upward, SSBMG Co-founder, Flourishing Enterprise Institute Co-Founder, Convener Flourishing Enterprise Innovation Toolkit Project, Adjunct Prof. OCAD University Faculty of Design, Adjunct Prof. Halmstad University Department of Innovation Management (Toronto ON)
  • Tim Posselt, SSBMG Community Animator
  • Vlad Toma, Professor at Conestoga College (Toronto ON)
  • Ondine Hogeboom, Co-founder, Lean4Flourishing (Montreal)
  • Nicole Norris, Manager Centre For Changemaking and Social Innovation - Georgian College, Barrie Ontario
  • Peter Jones, Co-Founder, Flourishing Enterprise Institute; SSBMG Co-founder; Professor OCAD University Faculty of Design
  • CV Harquail, Co-founder of Feminists At Work (New Jersey, New York City)
  • Morris Fedeli, Researcher, Providence Solutions (Brisbane, Australia)
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