Monthly Meetings‎ > ‎

2018-11-13 - #074

The Sustainable Business Model Pattern Taxonomy

This month our speaking team is lead by our long time member Dr. Florian Lüdeke-Freund, who holds the Chair in Corporate Sustainability at ESCP Europe (Berlin), with Sarah Carroux, Research Associate and Doctoral Candidate at University of Hamburg, along with Dr. Alexandre Joyce, Dr. Lorenzo Massa, and Dr. Henning Breuer.

Florian is increasingly recognized as one of the world's leading researchers into sustainable business models, and has shared his increasingly well cited work with this group many times before (Past meetings featuring Florian and colleagues work includes: Nov 2013 and May 2017).  Florian is also an active member of the core team of the first project of our members - the Flourishing Enterprise Innovation Toolkit.  He is also the lead organizer of the 2019 New Business Models conference.  

Florian has also been active in the evolution of this group and our work.  As one example, in 2017, he and fellow SSBMGroup member Dr. Krysztof Dembek published a key review of the state and potential of our field, (Strongly) Sustainable Business Models - Lüdeke-Freund, F., & Dembek, K. (2017). Sustainable business model research and practice: Emerging field or passing fancy? Journal of Cleaner Production, 168, 1668–1678. doi: 10.1016/j.jclepro.2017.08.093

In their talk this month our speakers will be sharing and discussing their most recent research on a taxonomy of (weakly) sustainable business model patterns.  This work involved 10 sustainable business model experts, including many, if not a majority who are members of this group.  A number of these experts will also be attending our meeting.

Patterns are a critical aspect of this groups work, since these enable people designing business models to build on known weakly sustainable best/next practice - reusing knowledge and experience of what actually creates the outcomes we need socially, environmentally and financially. In turn this improves the efficiency and effectiveness of the designer and the design process - a key element considering the high complexity of (strongly) sustainable business.  

And, as an example of how the project's and the research and practice of our members support the over-arching vision and mission of our group, the research presented this month will form a key input to the patterns component of the first project of our members - the Flourishing Enterprise Innovation Toolkit.

The research they will share with us is summarized in their recent paper:

Lüdeke-Freund, F., Carroux, S., Joyce, A., Massa, L., & Breuer, H. (2018). The sustainable business model pattern taxonomy—45 patterns to support sustainability-oriented business model innovation. Sustainable Production and Consumption, 15, 145–162. DOI: 10.1016/j.spc.2018.06.004 

Lüdeke-Freund, F., Bohnsack, R., Breuer, H., & Massa, L. (2019). Research on Sustainable Business Model Patterns: Status quo, Methodological Issues, and a Research Agenda. In A. Aagaard (Ed.), Sustainable Business Models: Innovation, Implementation and Success (pp. 25–60). Cham: Springer International Publishing.

So we are delighted that this month Florian and colleagues will review their research in this critical area to improve the efficiency and effectiveness for all of us, (strongly) sustainable business model designers, and the business models we create. 

As usual, we are meeting on the 2nd Tuesday of the month
  • Date: Tues November 13th
  • Time: 90 minutes starting  13h30 PST / 16h30 EST / 21h30 GMT / 22h30 CET / 05h30 JST (+1 day)

To join the meeting please see the virtual logistics posted to our LinkedIn Group in this post.

Anyone who joins the LinkedIn forum is considered a member of this group and is welcome to join at the meeting

To introduce his talk Florian wrote:

The literature on sustainable business models (SBMs) offers different classifications of the available kinds of SBM, which have emerged along different trajectories. As a consequence, the proposed classifications are only partly overlapping and difficult to reconcile. 

Building on this premise, we offer a synthesis and consolidation of the available knowledge about SBMs. Following the notion of patterns as problem-solution combinations, we developed, tested, and applied a new multi-method and multi-step approach to identify and validate the currently existing SBM patterns. Ten international experts participated in this process - including many who are members of the SSBMGroup. 

The experts classified 45 SBM patterns, assigned these patterns to 11 groups along ecological, social, and economic dimensions of sustainability and evaluated their potential to contribute to value creation. The resulting taxonomy can serve as a basis for more unified studies of SBMs and for new business model tools to analyse and develop sustainability-oriented business models.

The slides presented plus a link to the unedited recording of this meeting is available via our GoogleDrive in the folder for this months meeting. 

The link to the recording is posted as a comment to this Linkedin Post about this meeting, along with on-going discussion about the meeting by our members.  A copy of the recording is stored in the GoogleDrive folder for this months meeting.

Attendance list is updated at the event to record attendance (if a location is not provided participant was F2F in Toronto)

  • Dr. Florian Lüdeke-Freund, Prof. for Corporate Sustainability, ESCP Europe Business School, Berlin
  • Sarah Carroux, Research Associate and Doctoral Candidate at University of Hamburg, Hamburg, Germany
  • Alexandre Joyce, Ph.D, DesjardinsLAB, Montréal, Canada
  • Antony Upward, SSBMG Co-founder, Convener Flourishing Enterprise Innovation Toolkit ProjectAdjunct Prof. OCAD University Faculty of Design
  • Nicole Norris, SSBMG Community Animator, OCADU MDes SFI Student/Georgian College, Community Impact Lab - Orillia, Ontario
  • Bo Siu, SSBMG Community Animator, OCADU MDes SFI Student
  • Morris Fedeli, USQ, Brisbane, Australia
  • Frederick Peters PhD, City Institute at York University, Toronto, Canada
  • Douglas Worts, WV Consulting
  • Ondine Hogeboom, Lean4Flourishing, Montreal
  • Eric Fath-Kolmes, Flourishing Enterprises and Lean4Flourishing, Netherlands
  • Sayeh Dastgheib-Beheshti, Industrial designer,, Toronto, Canada
  • María Aguilar, University of the Basque Country
  • Gil Friend, Natural Logic and Critical Path Capital, Berkeley, California