Monthly Meetings‎ > ‎

2017-04-11 - #059

eBusiness Model Experimentation for Sustainability & Circularity

We're delighted to be able to announce this month our speaker is one of our members Prof. Nancy Bocken Associate Professor in Sustainable Business at TU Delft, the Cambridge Institute for Sustainable Leadership (CISL), and Professor at the International Institute of Industrial Environmental Economics (IIIEE) - Lund University.  She is the recent co-author of  Circular business. Collaborate & Circulate and Kickstarting Circular Business Experimentation - From Product Ownership to Customer Experience.

Nancy presented to the group on her earlier very helpful work on value mapping and business model patterns back in Dec 2013 (link to her presentation in our LinkedIn group here).

In her presentation this month we'll get an introduction to her most recent thinking, with a focus on business model experimentation for sustainability with various examples from her extensive work in the field of the Circular Economy.

As usual, we are meeting on the 2nd Tuesday of the month
  • Date: Tues April 11 
  • Time: 90 minutes starting 16h30 EST /21h30 GMT / 22h30 CET

To join the meeting please see to the F2F co-ordinates and virtual logistics posted to our LinkedIn Group in this post.

Anyone who joins the LinkedIn forum is considered a member of this group and is welcome to join at the meeting.

SSBMG April 2017 Meeting - Nancy Bocken

To introduce her talk Nancy wrote:

Business Model Experimentation for Sustainability 

A lot of important work has been done on conceptualising sustainable business models and developing workshop tools and methods.  However, there is a clear ‘idea-action’ gap between intended and 'ideal' sustainable and circular business models and what is happening in practice and is being implemented in businesses.

Business model experimentation for sustainability can be a key method to start iterating new business models in a real life business context (Weissbrod and Bocken, 2017; Bocken et al., 2016).

This presentation reports on research and related activities in this emerging field and includes examples and insights for future work.

  • Bocken, N.M.P., Weissbrod, I., Tennant, M., 2016. Business model experimentation for sustainability. Sustainable Design & Manufacturing Conference, Crete, Greece, 4-6 April 2016
  • Kraaijenhagen, C., Van Oppen, C., Bocken. N., 2016. Circular business. Collaborate & Circulate. Circular Collaboration, Amersfoort, The Netherlands. Available at
  • Schuit, C.S.C, Kraaijenhagen, C., Bocken, N.M.P. 2017. Kickstarting circular business experimentation - From product ownership to customer experience. Innoboost & TU Delft.
  • Weissbrod, I., Bocken, N. 2017. Developing sustainable business experimentation capability – a case study. Journal of Cleaner Production, 142, Part 4, 2663-2676

The slides presented plus a link to the unedited recording of this meeting is now available via our drop box.  Please contact Prof. Nabil Harfoush for access.

The link to the recording is now posted as a comment to the Linkedin Post about this meeting, along with on-going discussion about the meeting by our members.

Attendance list will be updated at the event (if a location is not provided participant was in Toronto)