To introduce their presentation Doug and Charlotte said "To date much of the work of the SSBMG has focused on the business and for profit sector. This session will begin to explore how the Flourishing Business Model Canvas can be used with non-profits and not-for-profit organizations. We will open the session by summarizing some very preliminary work of applying the Canvas with cultural institutions, including museums in Toronto. The remainder of the session will consist of a dialogue regarding application of the Canvas to the nonprofit sector more generally, including what type of value propositions are possible and what types of measures of effectiveness are relevant.