Initiative: Flourishing Enterprise Methods

A initiative first proposed by members Ondine Hogeboom and Antony Upward and now actively under way - with a focus on startups / methods for enterprise formation. See below for introduction. Initiative website: www.Lean4Flourishing.biz and on Twitter @Lean4Flourish and Facebook facebook.com/lean4flourishing.   This method is now planned to be a component of the Flourishing Enterprise Innovation Toolkit

In 2017, members Stephen Davies and Antony Upward initiated a second area related to methods - with a focus on established enterprises. See below for introduction. This method is now a component of the Flourishing Enterprise Innovation Toolkit.

In 2018-2019 members came forward for two additional complementary methods for product and service design.  These are now coalescing as two additional areas for this initiative.  See below for introduction.  It is possible these methods will also become components of the
Flourishing Enterprise Innovation Toolkit.

Overview

<TBD based on this diagram>
Relationship of Methods in FEIToolkit

Lean for Flourishing Startups Method (L4FSMethod)

Introduction / Background

The initial discussion about this idea for a new initiative that members of the SSBMG might wish to collaborate around was made at the end of Ondine's presentation to the SSBMG at the groups regular monthly meeting on Aug 11, 2015 (see this post to the Linkedin Forum for details if you'd like to join and participate in this discussion;post includes link to Ondine's slides, and a recording of the meeting)  

Initial Steps ~2015-2018

Is it now time to convene a  new project within the group to move  the "how" aspect  of the Flourishing Business Innovation Toolkit forward ?
The methods side of the Flourishing Business Innovation Toolkit was introduced in 2013 and some initial work started. More recently others in the group, have undertaken research specifically related to methods for designing and testing social enterprises - whose goals are aligned with ideas of strong sustainability (see recent presentation by Ondine Hogeboom at last months meeting - links in comments to this post: https://www.linkedin.com/grp/post/5005769-6034759601423990787). This has sparked a number of discussions and from our research we are seeing that interest in this "how" question is growing, i.e what methods are recommended for designing, testing and implementing businesses with strongly sustainable goals and business models? 

Our thinking is that that starting a SSBMG “methods’ design project could be of value in a number of different ways, including informing aspects of several other of this group's projects. For example informing how the Flourishing Business Canvas can used used most effectively, and how the KPIs and Goals of the Future Fit Business Benchmark could be used to inform the process of designing business models with strongly sustainable goals. 

We have been thinking about what the scope of this new "flourishing enterprise method” project may look like and have put some very initial ideas down below. 

Do you have ideas about how we should start moving forward on the methods side of our Flourishing Business Toolkit project? Would you be interested in getting involved in a potential methods project in the future? 

If so, we are calling for all interested members, practitioners and researchers, those with experience doing business design and those with an interest in business design methods, to join us for an initial exploratory meeting about the way forward. Students and other researchers who might wish to make this topic core to their research are most welcome to lead and participate. Practitioners who see such a method as being central to their value propositions in the market are also most welcome to lead and participate. 

If you know of others already doing work in this area please invite them to join this first discussion so we can explore collaboration possibilities, we may not need to reinvent the wheel. 

We plan to convene this meeting 90 minutes prior to the regular SSBMG group meeting on Tuesday 10 November, room 287, 3pm EST - GMT (virtually and F2F). Please email Ondine directly if you are interested in participating in this meeting at ondine.hogeboom@gmail.com.  

A discussion thread in Linkedin will be started to enable SSBMG members to express their interest in participation in this first exploratory meeting.


Initial Outline Statement of Purpose / Scope / Objective

An initial possible statement of purpose / scope / objective for the project has been developed by Antony and Ondine (below).  SSBMG members interested in getting involved can modify, extend this at the first exploratory meeting.  The first meeting can also discuss any other questions members have that would enable them to participate, including setting initial and longer term research and / or practice goals for the project, securing funding and other resources, and confirming the project's goals are aligned with the SSBMG's 5 streams of research and practice.

In support of the realization of the SSBMG vision & mission, members of the SSBMG agree to collaborate on this Flourishing Enterprise Methods project to:

Explore / design / test / publish a method / methods for starting up, initial scaling, diversifying (e.g. new product and service), and transforming existing enterprises (for profit, not for profit, hybrid, B Corp, Co-op, charity, etc.) so they they to sustain the possibility for flourishing for human and other life on our single shared planet forever, leveraging the power of a business model lens (language, concepts, tools, techniques).

In this work, this project seeks to undertake research and / or practice that leverages, develops and/or integrates earlier work by SSBMG members and other SSBMG projects, including:
  1. Ondine's recommendations from her recent graduate research (to be presented at the meeting)
    • Hogeboom, O. (2015). Applying the lean start-up methodology in social purpose start-ups (Masters, Henley Business School, University of Reading, UK).
  2. Methods thinking by members of the SSBMG Flourishing Business Innovation Toolkit project (back in early 2013), 
  3. Methods thinking done by other SSBMG members Harvey Weisfeld (with Ash Rashful and Antony Upward).  This work was introduced towards the end of the August 2015 monthly meeting of the SSBMG (Ondine, Antony & Harvey have access to this Mural.ly)
  4. Dialogic Design for the Flourishing Enterprise Presentation - Collaborative Strategy Process & Action made to SSBMG meeting in November 2013 by OCADU sLab and Flourishing Business Toolkit project member Dr. Peter Jones.

Current State

<To Be Written> 

Includes
  • Programming for entrepreneurs and coaches based on the method
    • Culture, sector, group, issue and place based versions in development
  • Learning Management System for "Sustainable Business Modelling" under developed with EIT-Climate-KIC - will be freely available to all members
  • Draft article currently under peer review summarizing L4FSM - available to First Explorers of the Flourishing Enterprise Innovation Toolkit initiative.  For details see initiative website.

Next Steps and Member Engagement

<To Be Written incl. how people can now engage>


Flourishing Enterprise Strategy Design Method (FESDM)

Introduction

<Intro TBD>

In 2017, members Stephen Davies and Antony Upward initiated a second area related to methods - with a focus on established enterprises. See below for introduction. This method is now a component of the Flourishing Enterprise Innovation Toolkit.

Current State

The method is now documented in the following places, and has been validated with CxO teams with considerable help from other members, including Randy Sa'd and Harold Holt.

Next Steps and Member Engagement

<To Be Written incl. how people can now engage>

Flourishing Product Design Method (FPDMethod)

Introduction

<Intro TBD - Dr Maya Hoveskog, Dr Francesca Ostuzzi and more >

Current State

Inspiration:

Method Design Principles

Must align established method above with other methods developed by members of SSBMG:
  1. Need to add use of ABCD for backcasting
  2. Ensure uses appreciative not deficit based approach
  3. Need to add explicit use of science based design principles, from FSSD, Future-Fit Business Benchmark, International Living Futures Institute "Declare" Product Standard (which is based on FSSD), or equivalent
  4. Also integration with business modelling in L4FSM and FESDM
  5. <TBD>

Next Steps and Member Engagement

<To Be Written incl. how people can now engage; plan monthly meeting to introduce / launch>

Flourishing Service Design Method (FEDMethod)

Introduction

<Intro TBD - Dr Tim Posselt, Bill Craig, Eric Fath-Kolmes and more >

Current State

Inspiration:
  • <TBD>

Method Design Principles

Must align with other methods developed by members of SSBMG:
  1. Must use of ABCD for backcasting
  2. Ensure uses appreciative not deficit based approach
  3. Must use of science based design principles, from FSSD, Future-Fit Business Benchmark, International Living Futures Institute "Declare" Product Standard (which is based on FSSD), or service equivalents.
  4. Must integrate business modelling in L4FSMethod and FESDMethod

Next Steps and Member Engagement

<To Be Written incl. how people can now engage; Plan monthly meeting to introduce / launch>
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