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Publications & Documents


For a very comprehensive list of both weakly and strongly sustainable business model literature please see http://literature.SSBMG.com maintained by SSBMG member Florian Lüdeke-Freund.  SSBMG members should submit relevant existing and new works to Florian for inclusion.

The following are the longer more formal works related to Strongly Sustainable Business Models and the, produced by SSBMG members, most recent first.
  • Hoveskog, M., Halila, F., Mattsson, M., Upward, A., & Karlsson, N. (2017). Education for Sustainable Development: Business Modelling for Flourishing. Journal of Cleaner Production, On-line First, doi: 10.1016/j.jclepro.2017.04.112 & manuscript www.academia.edu/32922113 
  • Worts, D. (2016). Museums: Fostering a Culture of “Flourishing.” Curator: The Museum Journal, 59(3), 1–10. doi: 10.1111/cura.12160 and manuscript www.academia.edu/29333817
  • Elkington, R., & Upward, A. (2016). Leadership as enabling function for flourishing by design. Journal of Global Responsibility, 7(1). doi:10.1108/JGR-01-2016-0002 & manuscript www.academia.edu/23769906
    • This is the first peer-reviewed article that includes a description of the Flourishing Business Canvas.  This includes an introduction to all the elements of the Flourishing Business Canvas, including the 3 contexts (environment, society, economy), the 4 perspectives (outcomes, people, value and process) and each of the 16 questions.
  • Kurucz, E. C., Colbert, B. A., Lüdeke-Freund, F., Upward, A., & Willard, B. (2016). Relational Leadership for Strategic Sustainability: Practices and Capabilities to Advance the Design and Assessment of Sustainable Business Models. Journal of Cleaner Production, (Special Issue: Systematic Leadership Towards Sustainability), Online first. doi:10.1016/j.jclepro.2016.03.087 & manuscript www.academia.edu/24407619 
    • This is the first peer-reviewed article that includes a description of the Future-fit Business Benchmark and the Strongly sustainable Business Model Canvas.   This includes an introduction to all the elements of the Strongly sustainable Business Model Canvas, including the 3 contexts (environment, society, economy), the 4 perspectives (outcomes, people, value and process) and each of the 16 questions.
  • Upward, A., & Jones, P. H. (2016). An ontology for strongly sustainable business models: Defining an enterprise framework compatible with natural and social science. Organization & Environment, Special Issue: Business Models for Sustainability: Entrepreneurship, Innovation, and Transformation 29(1), 97-123. doi:10.1177/1086026615592933 & manuscript: www.academia.edu/14461116
    • This is the first peer-reviewed article based on Upward's recent graduate thesis at York University on Strongly Sustainable aka Flourishing Business Models (Upward, 2013)
    • This research led to the co-founders deciding to convene this group to explore, expand, promote and mobilize this research with a like-minded community world-wide
    • The Strongly Sustainable Business Model Ontology is introduced as a significant development of Osterwalders' Business Model Ontology (2004).  The existence of practitioner tools built from this improved ontology is mentioned - the Strongly Sustainable Business Model Canvas (v1) and the subsequent Flourishing Business Canvas v2).
  • Hogeboom, O. (2015). Applying the lean start-up methodology in social purpose start-ups (Masters, Henley Business School, University Reading, UK).
  • Jones, P. H., & Upward, A. (2014). Caring for the future: The systemic design of flourishing enterprises. Proceedings of The Third Symposium of Relating Systems Thinking and Design (RSD3), Oslo, Norway, 3(1) 1-8. Manuscript with Links to Presentation https://www.academia.edu/14497937
    • A conference paper published that introduces an earlier version of the Flourishing Business Canvas - known as the Strongly Sustainable Business Model Canvas - also developed and tested during Upward's graduate research (Upward, 2013)
  • Gilbride, A., D. Gierke, and M. Dzurik (2014). Purpose beyond profit: sustainability in the outdoor industry.  Masters thesis, Blekinge Institute of Technology.
  • Lüdeke-Freund, F. (2013): Business Models for Sustainability Innovation – Conceptual Foundations and the Case of Solar Energy. PhD Thesis. Lüneburg: Leuphana University.
    • Cumulative PhD dissertation, 5 journal articles (1 in review) + framework paper
    • Summary, overview, and defense presentation available here
    • Most manuscripts available from SSRN here
  • McCammon, B (2013).   How Mental Models Influence Decision-Marking: Insights for Leaders of Sustainable Ontario SMEs (Masters of Strategic Foresight and Innovation, Faculty of Design, OCADU
    • Full text and summary available here.
  • Upward, A. (2013). Towards an Ontology and Canvas for Strongly Sustainable Business Models: A Systemic Design Science Exploration. (Masters of Environmental Studies / Graduate Diploma in Business + Environment, York University, Faculty of Environmental Studies and Schulich School of Business), 1-1116 (i-xxii). (http://hdl.handle.net/10315/20777)
    • This is  the research that triggered the formation of this group and from which this group gets its name
    • Document and all supplementary materials, including Strongly Sustainable Business Model Canvas v1.03x, may be freely downloaded from the link above.
    • Non-commercial access freely given under a creative commons license.  Commercial access requires signing mutual NDA / collaboration agreement.  Please contact the author, Antony Upward, for details
    • Defense presentation is here
    • 3 min audio/visual summary is here (requires flash; video version here
  • Sawhney, G. (2011). Exploring conscious capitalism: identifying barriers to creating socially-desired value (SDV). (Masters Thesis). Ontario College of Art and Design University, Toronto, Ontario, Canada.
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