1. Pre-Alpha Proposal Discussion for 2013-01-25

Present: PHJ; SND; AU

Objective for Meeting

Narrow down the problem / solution space and take a first pass at the goals / objectives / measures of success of the "the SSBM design method"

Problem Space
Our formal, natural and social science knowledge of strong sustainability is now extensive (although far from complete).

However, for designers of business models (of whole businesses, products or services) this knowledge is not readily accessible / usable, leading to innappropriate or damaging reinvention and action.  In turn this means business models which aspire to be strongly sustainable may unintentionally be more risky and create undesirable outcomes.

Further the application of the knowledge of strong sustainability to the design of business , i.e. the process of design, is not well understood (or is it just not well articulated or not accessible?).  This is because of
the quantity and inter- / trans- disciplinary nature of the knowledge required (far more than for designing a profit-first business)
the nature of the learning required (ideally requiring / entailing a change in world-view)
the degree of collaboration required (between the multiple minds a subset of whose needs the organization will attempt to meet)

>>Need to describe our understanding of the "market" of users and the situations which are in our problem space… see top left of prezi

Objective
Create a method that would, using the SSBMC, help effciently create high quality (reliable, consistent, effective) business models that, comply with the emergying Gold Standard for Strongly Sustainable Business design principles and metrics, i.e. Business Models that:
Are aligned with the Framework for Strategic Sustainable Development (FSSD) Four System Conditions?
Would score as many points as possible on the B Corp Impact Assessment Survey
Are aligned with the Business Alliance for Local Living Economies (BALLE) Localist Values
Are aligned with the Principles of the Transition Network
Are aligned with the ideas of Local Exchange Trading Systems (LOIS not TINA)
Are aligned with the ideas of the Institute for Local Self-Reliance Independent Business Initiative

Solution Space
The SSBM Design Method will draw upon the following methods and approaches as sources of inspiration for actions within the method, tools and metrics:
  • Service Systems Design  - http://en.wikipedia.org/wiki/Service_design
  • Structured Dialogic Design - http://www.slideshare.net/SoCoDesign/structured-dialogic-design
  • Theory-U - http://en.wikipedia.org/wiki/U-procedure_and_Theory_U#Theory_U
  • The Natural Step - ABCD / Backcasting - http://www.naturalstep.org/~natural/backcasting
  • Robinson, J. B. (1990). Futures under glass: A recipe for people who hate to predict. Futures, 22(8), 820-842. doi:10.1016/0016-3287(90)90018-D
  • Robinson, J. B. (2003). Future subjunctive: backcasting as social learning. Futures, 35(8), 839-856. doi:10.1016/S0016-3287(03)00039-9
  • TRIZ - http://en.wikipedia.org/wiki/TRIZ
  • Gharajedaghi's Systems Design Methodology - http://interactdesign.com/JGsystems.pdf based on Ackoff's Interactive Planning / Design and Warfield's Interactive Management (Iteration considering function, structure, process and context)
  • Service Design using TQM influenced by Systems Thinking - John Seddon - Freedom from Command and Control:&Rethinking Management for Lean Service
  • Hoverstadt - The Fractal Organization - Creating Sustainable Organizations with the VSM http://media.wiley.com/product_data/excerpt/65/04700605/0470060565-1.pdf
  • Holling - Panarchy - http://en.wikipedia.org/wiki/Panarchy#Panarchy_in_systems_theory
  • Socio-Technical Systems Design - Eric Trist -  - http://en.wikipedia.org/wiki/Sociotechnical_system
  • Strategic Foresight - http://en.wikipedia.org/wiki/Strategic_foresight
  • From the methodology in Business Model Generation
  • Soft System Methodology - http://en.wikipedia.org/wiki/Soft_systems_methodology
  • Hard and Soft System Dynamics - http://en.wikipedia.org/wiki/System_dynamics
  • Including "Dance of Change" and "Presence"
  • Appreciative Inquiry - http://en.wikipedia.org/wiki/Appreciative_inquiry
  • Team Spirit - http:TBD (mentioned by Peter Jones)
  • Dotmocracy - http://dotmocracy.org/ and National Coalition for Dialogue and Deliberation - http://ncdd.org / International Association for Public Participation - http://iapzcanada.org and Canadian Community for Dialogue and Deliberation - http://ippanetwork.org and http://c2d2.ca
  • Team Syntegrity / VSM - http://en.wikipedia.org/wiki/Syntegrity
  • Participative Democracy - http:TBD
  • International Associate for Public Participation (IPA2) - http://www.iap2.org/
  • Method in Gharajedaghi, J. (2011). Systems thinking: managing chaos and complexity : a platform for designing business architecture (3rd ed.). Burlington, Massachusetts, United States of America.: Morgan Kaufmann.
  • Cognitive-Edge and Cynefin Framework - https://cognitive-edge.com/ (short intro here: http://www.youtube.com/watch?v=N7oz366X0-8; also see http://en.wikipedia.org/wiki/Dave_Snowden)
  • Chaordic Steps: http://en.wikipedia.org/wiki/Chaordic, http://www.youthandelders.com/wp-content/uploads/2012/03/Chaordic-Stepping-Stones-v2.png
  • Alistair Cockburn Crystal Clear Software Development Methodology, http://en.wikipedia.org/wiki/Crystal_Clear_%28software_development%29

Process Scope (through time)
Awareness of the global problemlatique (environmental, social, economic) and the ideas that are important to the design of strongly sustainable business (i.e. the boxes on the canvas)
Baseline / diagnose the specific situation (new or existing business, product or service)
Create / envision long term alternative ideal business models (sketch) (i.e. from the Ackoffian - "An ideal-seeking system is a purposeful system which, on attainment of any of its goals […] then seeks another goal […] which [it is believed] more closely approximates its ideal.")
Establish an definition of "acceptable success" for the organization with which the stakeholders determined to have decision rights agree
Decide on priorities (simulate, prototype, select/evaluate)
Does each step move towards the vision?
Does each step provide a flexible platform for future changes required to accommodate learning
Is each step offer a good social, environmental and financial return on investment
Plan Scale-up
Evaluate results

Out of scope: management of the implementation / realization of the scaled-up implementation; we should point to other methods for this… also the space in which our collaborators can differentiate themselves.

Goal
1. Prepare a method in such a way that
it is readily comprehendable by the people who become members of the SSBMGreenhouse (collaboration community)
will be tested by the community
2. Include the communities feedback in the first published version

Measure of Success
Acceptance and use such that
we get actionable feedback to make improvements over time
more SME's design and adopt(?) strongly sustainable business models than would have otherwise have been the case
Comments