Elevator pitch

This page is to bring out a few ideas about the potential elevator pitch for the project.

A great starting place is Dan Pink's 6 ways to pitch a new idea:



The one-word pitch. ‘Priceless’

The question pitch. “Are you better off now than you were four years ago?” 

The rhyming pitch.  “If it doesn’t fit you must acquit.” 

The subject-line pitch. 3 simple but proven ways to get your e-mail opened.

The Pixar pitch. Finding Nemo is:

Once upon a time there was a widowed fish named Marlin who was extremely protective of his only son, Nemo. Every day, Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away. One day in an act of defiance, Nemo ignores his father’s warnings and swims into open water. Because of that, he is captured by a diver and ends up as a pet in the fish tank of a dentist. Because of that, Marlin sets off on a journey to recover Nemo….Until finally Marlin and Nemo find each other, reunite, and learn that love depends on trust. 

The twitter pitch. 
Ex: iPod: “1,000 songs in your pocket.” 



The six types are written out in more detail here




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