This is the collaborative workspace for (what for now we'll call) Strongly Sustainable Business Model Gardeners to collaborate on various projects of the Strongly Sustainable Business Model Group (SSBMG) a knowledge mobilization initiative of OCAD University's Strategic Innovation Lab (sLab) .

Will you join us and our conversations (on Linkedin)? or want to learn more?  You can also contact us here

If you are a member of the group and require edit access to this wiki please contact Nabil Harfoush or Antony Upward


How can organizations flourish in economic, social and environmental dimensions, and contribute to a new sustainable economy? This question in one form or another is on the mind of many people today. Flourishing enterprises and sustainability can be approached in many ways and from numerous perspectives.   In January 2012 the multi-disciplinary Strongly Sustainable Business Model Group (SSBMG) was founded with the objective of providing a focal point for collaboration in applied research on this topic. The SSBMG is an action research knowledge mobilization initiative of the Strategic Innovation Lab in OCAD University's Faculty of Design.  The group includes industry practitioners, faculty and graduate students from around the world, including from OCAD University's Strategic Foresight & Innovation program.

We have 5 streams of research/practice being actively undertaken by our members, who list completed works here, document on-going initiatives here, and use other sections of the wiki to enable collaboration on those initiatives. This includes the development of a Toolkit to help Small and Medium Enterprises design better strongly sustainable business models.

In addition we: